Goals

Design a striking flyer and promotional visuals for *Persephone — Music & Spring Celebration*, blending classical beauty with urban grit to reflect both the season and the event’s Graffiti Warehouse venue.

Contributions

Conceptualized and designed a visual identity for the event inspired by the goddess Persephone, drawing on recent experiences with Roman statuary and the contrast of classical and street art. Created a central composition featuring a statuesque female figure layered against rough, textured graffiti elements to evoke both elegance and the event’s urban setting. Applied a light, spring-inspired color treatment to balance the composition. Designed a clean, minimal typographic layout to maintain readability and structure. Developed both static and animated versions of the flyer, incorporating dynamic text and spiraling figure animations for enhanced digital promotion.

Outcomes

Delivered a bold and visually layered flyer that helped drive strong turnout and engagement for the event. Successfully merged classical and urban aesthetics in both print and animated formats, resonating with attendees and building visual momentum for the celebration. Expanded creative animation and promotional capabilities through this project.