Goals

Design cohesive and engaging visual assets for a series of DJ events at Royal Blue Bar in Baltimore, with varied flyer concepts tailored to each event’s unique vibe while building a recognizable visual presence for the series.

Contributions

Designed promotional visuals for five separate Royal Blue Bar DJ events, collaborating with DJs DJ S, Cheeky Willy, and Tarek Evolve (DJ TE). Created a visual identity for three back-to-back events with DJ S using a consistent two-tone black and blue aesthetic, disco ball motifs, and playful mirrored layouts featuring each DJ. Incorporated humorous elements, including DJ monkey imagery for two events and Star Wars-inspired Yoda and Darth Vader visuals for a themed Star Wars Day event (substituting the Death Star for the disco ball).

For the July 4th event with Cheeky Willy, shifted the approach to dynamic animated visuals with red, white, and blue swirling effects and simple, clean typography to match the holiday theme. For the event with DJ TE, developed a more futuristic, city-inspired design featuring liquid gold and skyline textures against a minimalist blue background — focusing on visual clarity and marketing effectiveness.

Outcomes

Delivered a flexible, engaging flyer series that enhanced promotion across digital channels for multiple Royal Blue Bar events. Helped build visual consistency and audience recognition for the recurring event series. Strengthened collaborative relationships with Baltimore DJs and the Royal Blue Bar community through creative design and marketing support.