Goals

Design a playful, community-driven visual identity for the Taco Tuesday Bike Ride — a grassroots weekly meetup combining tacos, biking, and friendship in Baltimore — and produce t-shirts and stickers to help strengthen group identity and visibility.

Contributions

Conceptualized a logo and t-shirt design capturing the spirit of the ride, blending taco stand aesthetics with Central/South American-inspired visual cues. Created a circular badge-style design featuring a taco character riding a bike, framed with radiant sunburst linework to evoke a slightly Mayan feel. Used textured, hand-crafted typography and screen-print style shading (black, white, yellow, with halftones) to deliver a bold, fun visual statement. Produced and coordinated an initial community t-shirt run, followed by additional reprints and sticker production to extend the brand’s presence across the city.

Outcomes

Fostered a stronger sense of identity and belonging within the Taco Tuesday biking community. Created a visual brand that participants embraced — now seen on shirts, bikes, and in taco spots around Baltimore. Helped promote an inclusive and fun alternative to larger city bike events while giving back to the local cycling scene.